I managed a diverse team across strategy, account management, creative production, design, and editing to run always-on social operations across three concurrent Hasbro workstreams, each with its own pace and its own set of challenges. My role centers on building the team workflows, production pipelines, budgets, and reporting systems that turn scattered requests into a scalable engine, delivering a high volume of content every month without sacrificing quality or going over budget.

On My Little Pony and Hasbro Classic Games (including: Jenga, Bop It, Connect Four, Operation, Twister, and more) I built the team workflows and asset-tracking systems from the ground up to exceed our monthly asset goals. On Exodus, I joined a campaign already in motion, reining in the budget and setting timelines and approval workflows to deliver prelaunch content on Instagram, TikTok, X, and Twitch.

Exodus Instagram
My Little Pony Instagram
Hasbro Games Instagram