TikTok For Good exists to inspire and encourage a new generation to have a positive impact on the planet and those around them. ATTN: worked directly with TikTok to lead all content for the channel helping non-profit organizations grow their audience, activate supporters, and raise awareness around specific causes. Our team of in-house creators and an exciting line-up of global influencer partners delivered on the full cycle production of over 200 videos a year. We also executed multiple on-location livestreams including COP 27 in Egypt and numerous integrated brand campaigns for companies such as Hilton Hotels and Ulta Beauty.

As Senior Creative Project Manager for TikTok For Good, I led a cross-functional team—account, creative, producers, editors, designers, strategists, and community managers—to deliver daily videos, livestreams, and re-platformed content across Instagram, Facebook, and X. I strengthened communication, streamlined workflows, and set clear project milestones that boosted collaboration and production efficiency. Our work helped drive the channel’s rapid growth to over 1 million subscribers.

https://www.tiktok.com/@tiktokforgood
https://www.tiktok.com/forgood