Route to Connection Documentary
AT&T addresses the US’s critical internet access disparities in a touching new documentary about the digital divide in America.
As a senior project manager for the AT&T account, I managed the team of in-house ATTN: creative producers, creative directors, designers and our creative partners in the field in Amarillo, Texas. I led the team’s daily meetings and built creative workflows to keep the team aligned across all deliverables - and on budget. Our team’s solid communication and hard work enabled us to navigate a number of clients change requests, shifts in production schedules and the availability of key stakeholders to deliver successfully.
Route to Connection aired on Amazon Prime, and was featured at Tribeca film festival. It was also being shown to industry leaders and press at special screenings in Los Angeles to build awareness around disparities in internet access, and its impact on local communities.
Social Media
I also managed creative deliver for the release strategy, which included multiple short-form video assets such as a trailer, images carousels and social videos to be distributed on TikTok and Instagram with paid media to launch the documentary, on Amazon Prime and at festivals.