Adobe Corporate Social Responsibility

Adobe champions creativity in all forms, and empowers creatives at every step of their journey with the tools they need to succeed. Adobe engaged ATTN: to concept, engage influencers, execute content, and deliver social videos and carousels in support of their ongoing corporate social responsibility initiatives.

As a senior project manager for the Adobe CSR account, I led a team of in-house ATTN: creative producers, creative directors, designers and an exciting line-up of global influencers to successfully deliver social videos and designs for carousels. I built the creative team, refined workflows and streamlined communication that drove creative efficiencies, improved team communication and lead to strong audience viewership.

The creative campaigns featured a diverse mix of creators on Instagram and TikTok across a number of important cultural moments and topics including:

International Day of the World's Indigenous Peoples
Hispanic & Latin X Artists Awareness Month
Women’s History Month
Autism Awareness Month
National Disability Employment Awareness Month
Adobe for All with Gen Z Professionals
Equity and Advancement Initiatives
Giving Tuesday
Black History Month
Lunar New Year
The Inclusion List
Quarterly Corporate Reports
The Adobe Film and TV Fund at Sundance
Generative Ai for Small Business
Creative Residents from the Adobe Foundation Partnership with MOMA in New York and V&A in London

https://www.instagram.com/adobe

https://www.tiktok.com/@adobe
https://www.adobe.com/corporate-responsibility/corporate-responsibility-reports.html