The way people find brands has changed. Has your content kept up?
I help growth-stage brands build the content systems that get discovered in the places that matter now — short-form video, AI search and in the communities your audience trusts more than any ad.
Let’s Find Time to Talk Through Your Goals
The Problem
Great services, products and experiences aren't enough anymore.
Is your business struggling with any of the below? I can help.
01 — AI invisibility When someone asks ChatGPT for a recommendation in your category, your name isn't coming up. Your competitors' is.
02 — Content that doesn't connect You're posting — but your content isn't built for how people discover brands today. No hooks, no short-form strategy, no algorithm working for you.
03 — Budget in the wrong place You're still investing in the channels your audience already left. The platforms that worked three years ago are producing less every quarter.
04 — Visibility gap You're losing ground to competitors with a similar offering and a stronger content system.
The brands taking your customers aren't better necessarily — they're just more findable.
05 — No system, no consistency No content engine with a repeatable process working for you to build winning campaigns. Content happens when someone has bandwidth — which means it barely happens at all.
The Shift
How people discover businesses has changed
Search
↓
AI Answers
Browsing
↓
Social Discovery
Ads
↓
Creators + Community
If you're not discoverable, you're invisible.
The Solution
The Content System
We will build a system designed to turn content into demand — and demand into growth.
Start with the Content Discovery Roadmap
The Roadmap Includes:
01 — The AI Visibility Audit researches exactly how your brand appears — across ChatGPT, Claude, Gemini, and Perplexity. You'll see precisely where the visibility gap is and what it takes to close it.
02 — The Social Presence Audit maps your performance across TikTok, Instagram, YouTube, and LinkedIn — showing what's working, what's dead weight, and what a platform-specific strategy actually looks like for your brand.
03 — The Platform Opportunity Scorecard shows you exactly where your audience is spending attention right now — so you can stop funding what's declining and start building where the growth is.
04 — The Competitor Discovery Gap Analysis maps what your closest competitors are doing that you aren't — and identifies the specific content opportunities they've left open for you to own.
05 — The Content Gap Map and 90-Day Action Plan gives you a prioritized playbook — the exact channels, formats, and moves to make first — so you stop improvising and start building a system that compounds.
The Content Discovery Roadmap is your foundation — a complete picture of where you stand and a roadmap to get you where you want to go.
The Content System Modules
Need more support? Choose a retainer module from the below price list to start building around your goals, team and what matters most right now. No fixed sequence or package deal. Just focused work, addressing the highest priorities to build real momentum.
Great content doesn't happen by accident — it's built. Our work together will be built on a comprehensive modular approach to content marketing that covers every layer of what it takes to grow a discoverable, high-converting brand. Together we'll identify the highest-impact areas for your business and build from there — whether that's sharpening your brand narrative, building a short-form video engine, setting up a creator program, or designing the internal pipeline that keeps everything running.
Each module works independently and compounds together. The result is a full-stack content system that drives awareness, builds community, and converts attention into revenue.
Module 1: Positioning + Brand Narrative Strategy
Build the story that everything else derives from, including content pillars, messaging architecture and an AI prompt library — positioned to as a unified narrative on the right platforms to stand out from your competition. Content gaps will be identified to focus on AEO/GEO discoverability and optimization.
Module 5: Content Pipeline Setup + Training
Design the end-to-end production workflow, integrate AI tools and setup approval processes to train the in-house team on creative tools like Canva, Veo 3, Adobe Firefly, Claude, ChatGPT, Google Ai Studio - NanoBanana, Jasper - and project management tools.
Module 3: Social Content + Video System
Design a full production infrastructure for TikTok, Instagram Reels, and YouTube Shorts — including brand narrative direction, platform strategy, content story pillars, opening hooks, strong titles and a 90-day content calendar your team can execute immediately. I set up the system, train your team, and stay available for production support where you need it. Everything is built to run in-house. If you want hands-on execution — scripting, production, editing, publishing of 3-5 post per week, that can be scoped and budgeted alongside any engagement based on your goals and your team’s capacity.
Module 4: UGC + Creator / Influencer Program
Establish creator /influencer management software tools for community and creator partnerships, brief templates, outreach workflows, campaign tracking, and rights management systems — built to run in-house by your team or I can execute campaigns. This allows you to amplify your content strategy with further reach into partner audiences.
Module 2: Conversion Funnel Copy
Turn attention into revenue with offer positioning built to capture leads, optimized landing pages, persuasive email sequences all built around your brand voice to increase bookings, signups and revenue.
Buy time and apply it where it matters most.
This isn't a package — it's a retainer for senior creative, content strategy and execution expertise applied exactly where your business needs it most. Buy a block of hours, direct them to any module, and work at a pace that fits your budget and goals. I'll keep you informed as hours wind down so we can scope next steps together. Stop anytime. Your hours never expire.
Content Discovery Roadmap Only — 5 hours
Roadmap and playbook. No retainer commitment required. $1,000 The starting point
Starter Block — 10 hours
One focused module. Ideal for narrative or pipeline work. $2,000 ($200 per hour)
Growth Block — 40 hours
One focused module. Ideal for narrative or pipeline work. $7,200 ($180 per hour)
Full Campaign Block — 100 hours
One focused module. Ideal for narrative or pipeline work. $15,000 ($150 per hour)
Turnaround & Billing
Active modules are typically completed in 2–4 weeks depending on scope — confirmed together at kickoff so there are no surprises. Every active engagement includes a standing weekly check-in to review work in progress, align on priorities, and keep things moving.
Billing is straightforward: you purchase a block of hours one time, with no monthly retainer or lock-in. When you're ready for more, you buy another block. Hours are tracked and reported weekly so you always have full visibility on what's been used and what remains.
Why Work Together?
I've spent 15+ years building content systems, leading creative teams, and executing campaigns for some of the most recognized brands in the world — TikTok, Warner Bros., Adobe, AT&T, eBay, and more. I've sat on both sides of the table — in-house and agency — which means I understand what it takes to get work approved, get teams aligned, and get content into the world.
What I bring to every engagement isn't just strategy. It's the operational discipline to build systems that actually run, the creative judgment to make content worth finding, and the AI fluency to do it faster than anyone else in the room.
You won't get a junior team learning on your budget. You get one senior person, fully invested in your growth, applying everything I know to the problems that matter most to you right now.
Let’s get started—pick a time that works for you.
