BANA: The Balneology Association of North America
The Balneology Association of North America (BANA), is a 501 c3 non-profit with a mission to empower natural mineral water communities and stewards with research, education, and resources to promote therapeutic uses that enhance health and well-being.
Director of Community Development & Communications
I lead community growth, brand, and content strategy for the organization. My work drives visibility, educational impact, and donor engagement in service of our mission. Alongside the team, I design balneology soak programming, water wellness certifications, and support geothermal water registry efforts connecting destination spas around a shared standard of mineral water wellness practice. This work at the intersection of community programming and industry education has shaped my perspective as a speaker on the science, culture, and marketing of therapeutic waters.
Featured Speaker: Hot Springs Association Conference
2026: Mineral Water as Wellbeing: Building a Wellness Framework
for Your Destination Spa2025: Unlocking AI’s Creative Potential in Destination Spa Marketing
